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I just came across this great article on FourSquare v. Facebook Places from Social Media Examiner. It’s worth a read if you’re interested in location-based services and the marketing opportunities they offer.
After installing SCVNGR app on my Droid X, I must admit I found the interface to be fun and engaging. I liked the concept of being able to “bump” phones to check in with a friend and suckered a few friends into trying the app with me. The app was easy to use and if I was not already completely entrenched in Foursquare, I might have stuck with it. The concept of allowing users to create their own challenges is a nice spin and they do a much better job than Foursquare of enticing users to submit photographs. From a brand marketing standpoint, there is wonderful potential there to leverage the dynamics of the “game” to support business objectives and cultivate return visits.
Note, in the meantime I’ve also been testing Whrrl and I must say that my realization that Foursquare’s early mover advantage has me hooked, I was unimpressed with the interface and game dynamics. If I had to choose a location-based app to play with in a world without Foursquare, SCVNGR would have my heart. Maybe I just don’t understand the “societies” thing… and yes, I am aware of the link with USA Weekend. I still don’t get it.
What other location-based apps have you used / liked? I know there are plenty more than I haven’t even bothered to mention. Could you change my mind on SCVNGR or Whrrl? I’d love to hear from you!